منابع مشابه
Optimal Real-Time Bidding Frameworks Discussion
This note is a complementary material for the solution of optimal real-time bidding function in paper [1], where the estimated cost is taken as the bid price, i.e., the upper bound of the true cost. Here we discuss a more general bid optimisation framework with various utility and cost functions. 1 Preliminaries Define the bidding function as b(r) which returns the bid price given the estimated...
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We are interested in mechanisms that maximize social welfare. In [1] this problem was studied for multi-unit auctions with unit demand bidders and for the public project problem, and in each case social welfare undominated mechanisms in the class of feasible and incentive compatible mechanisms were identified. One way to improve upon these optimality results is by allowing the players to move s...
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The optimal bidding strategy for a generation company is a complex decision making problem involving numerous uncertainties. Generally, all market participants attempt to refine their strategies to earn greater profit. Success in the market requires not only successful forecasting of demand and other market conditions but also anticipating rival behaviours. The main objective of this paper is t...
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We are interested in mechanisms that maximize the final social welfare. In [1] this problem was studied for multiunit auctions with unit demand bidders and for the public project problem, and in each case social welfare undominated mechanisms in the class of feasible and incentive compatible mechanisms were identified. One way to improve upon these optimality results is by relaxing the assumpti...
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Online publishers rely on real-time bidding (RTB) markets to sell their remnant inventory and increasingly to command higher prices for “premium” content. However, content providers have lagged advertisers historically in the sophistication of their pricing models, as evidenced by the large increase in demand-side platforms without corresponding investment on the sell-side. Informed advertisers...
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ژورنال
عنوان ژورنال: Applied Mathematics Research eXpress
سال: 2016
ISSN: 1687-1200,1687-1197
DOI: 10.1093/amrx/abw007